Brand Identity design
Packaging Design
About this Project
AVEN is a professional concept for an anti-chafing stick formulated with an unscented, highly moisturizing blend of shea butter and aloe vera.
The goal was to create an elegant design that encourages sports enthusiasts and athletes to prioritize their skin as part of their performance routine. Anti-chafing should be as essential as a runner’s shoes and bib and a quiet reminder to never skip protection on race day.
A second goal was to design a gender-neutral packaging system that feels relevant and appealing to all athletes. The color palette is classic and timeless, chosen to express luxury while remaining approachable. The overall brand world reflects a sense of coolness, smoothness, and calm, reinforcing the promise of comfort and better performance. Typography is understated yet strong, mirroring the quiet confidence of the athletes who use it. The logo mark captures movement and momentum, a nod to the rhythm of running.
The result is packaging that brings elegance to endurance that is functional, beautiful, and always race-day ready.
Portraits of people from around the globe
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Drop me an email at: noor@noaddesign.com While you’re here, feel free to browse the Services Guide to learn on the ways we can collaborate.
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