LIVI

Brand Identity design

Packaging Design

LIVI is a professional concept for Swiss salad dressings that merges the rich heritage of Swiss ingredients with a contemporary, minimalist design approach. The goal was to balance modern simplicity with a subtle nod to Swiss tradition, creating a fresh, premium brand identity that stands apart in the salad dressing market. Another objective was to avoid cliché motifs and instead develop a brand that feels both familiar and distinctive.

The design reflects simplicity and clarity, aligning with the brand’s focus on pure, high-quality ingredients. Each flavor is represented by a unique symbol, abstractly inspired by the ingredients and the Swiss landscape, creating easy recognition and a cohesive visual language across the range. Vibrant, solid colors give each flavor its own presence while helping the bottles stand out and differentiate clearly on shelf. The bold typography subtly references the silhouette of Switzerland’s hills and mountains.

The result is a set of five bottles that celebrate locally sourced ingredients transformed into premium flavors. The project explores a modern, refined brand identity that reflects Switzerland’s natural beauty and culinary heritage.

If this project resonates with you,

and you’re considering something similar for your brand, I’d love to hear from you. Reach out at noor@noaddesign.com, or submit the contact form to start your project.